CollectorDASH Partners with Lionel Racing to Deliver the Ultimate Site for NASCAR Diecast Collectors
December, 21st 2016
CollectorDASH, creator of a one-of-a-kind ecommerce and engagement platform for enthusiast consumers and the brands that service them, and Lionel Racing, one of the world’s most recognized manufacturers of toys and model vehicles, have announced a new licensing agreement that will enable them to launch the ultimate online destination for diecast collectors on the CollectorDASH platform. Lionel Racing produces diecast collectibles which license the famed cars and drivers of NASCAR, and their role as a market-leader in the hobby positions them to fully leverage CollectorDASH’s social engagement and collection management technology.
Together the companies will be utilizing the CollectorDASH platform to launch the Lionel Garage, a new website to support enthusiasts who purchase and collect Lionel Racing’s NASCAR diecast products. Lionel Garage will offer a new and unique integration of content, collection management, social interaction, and ecommerce. The site will debut with an extensive catalog of Lionel’s modern and historic product information, photos, and detailed specifications, providing the ultimate resource for collectors. The Lionel Garage will also supply users with an easy way to register their vehicles using Lionel’s DIN™ system (Diecast Identification Number™), resulting in the ultimate collection management experience that helps secure and maintain the authenticity of one’s collection.
CollectorDASH’s President Bryce Jones commented on the partnership, “Communities of collectors are constantly evolving, and the companies that support them have to innovate to meet their needs. Our partnership with Lionel will allow us to provide custom innovative solutions for enthusiasts in the diecast community. A new and improved DIN™ registration process, along with the diverse social features of the CollectorDASH platform will ensure that Lionel’s customers continue to be engaged with the brand and its products. Lionel has shown a continued investment in the future of collecting across all its various brands and initiatives, and we’re pleased to be a part of the next step in that evolution.”
CollectorDASH and Lionel Racing are planning to make Lionel Garage available for the diecast community in early 2017. For future information regarding the partnership, please visit www.CollectorDASH.com and www.LionelRacing.com.